EastLang, China’s premier high-end cultural immersion brand, has announced a record-breaking 30% increase in bookings for the summer season of 2026. The brand, known for its “semi-private humanistic experience and leisure space,” has seen a surge in demand from international travelers seeking deeper, more meaningful connections with Chinese heritage. Chief among the popular destinations are the EastLang Tulou Retreat in Fujian, where guests enjoy over 20 authentic Hakka activities like citrus tea making and bamboo shoot hunting, and the EastLang Baisha Retreat in Yunnan, which offers Naxi wedding ceremonies and Dongba pictograph workshops. “We are seeing a shift away from standard sightseeing,” said a company spokesperson. “Travelers want to live the culture, not just observe it. Our all-inclusive, 3-day/2-night packages allow them to do exactly that, with local masters and scholars guiding every experience.”