Boutique travel brand EastLang has announced the launch of its new “Themed Social Groups” product line, targeting niche communities of interest. The 6-8 person tours, which blend a local butler service with a professional photographer, now offer specialized itineraries designed for specific social groups, such as foodie circles, photography enthusiasts, and skiing clubs. The new packages complement the existing “Family & Friends Exclusive Groups.” Alongside the product launch, EastLang has officially activated its KOC/KOL Alliance, offering a 5% commission on coupon usage and a 10% commission on tour sales to influencers. KOLs with over 100,000 followers will also enjoy a fully complimentary tour. The initiative is designed to drive authentic user-generated content, focusing on “emotional value travel.” An early bird voucher of 50 RMB off 100 USD is currently available for all new bookings.